Media

Stories for people who build.

Newsletters, long reads, films and conversations — produced for Club members, never sponsored.

ArticleGrowth

Product-market fit matters — but creating desire matters more

Recorded in a blacked-out studio with a single mic between us: why the sharpest founders of 2026 stopped optimising features and started engineering want.

Elena Marković·Aug 1·9 min read

Weekly Brief

3 pieces
Newsletter

Think bigger — the issue about raising your own ceiling

A blue poster, a white room, one question: what would you build if the plan wasn't allowed to be small?

Club Desk·Jul 314 min read
Newsletter

The Ledger — written at the kitchen table

Notebook open, laptop half-shut: the week's funding rounds and where AI infra spend is actually landing.

Club Desk·Jul 174 min read
Newsletter

The Ledger — what the rate cut actually moved

A short note on the week's central-bank call: which rounds reopened, which valuations slipped, and what founders should price in next.

Club Desk·Aug 84 min read

Founder Films

3 pieces
Video

The machine that never clocks out

Inside an amber-lit robotics floor where six people and one arm produce what forty used to.

Club Studio·Jul 2812 min watch
Video

Three founders, one warehouse, zero sleep

Forty-eight hours inside a fulfillment floor as a hardware team ships its first thousand units — the unedited version.

Club Studio·Aug 518 min watch
Video

The pivot that saved a year of runway

On camera: the Tuesday a SaaS team killed its flagship product, kept the team, and re-emerged with a second product that doubled revenue.

Club Studio·Jul 3022 min watch

Operators

3 pieces
Podcast

On mic, on record: pricing is a product decision

Filmed in the studio, camera rolling — three SaaS founders re-price mid-contract and keep every customer.

The Club Room·Jul 2648 min listen
Podcast

Two chairs, one boom mic: hiring your first CFO

An unedited table conversation about the moment the spreadsheet stops being enough — and what the hire costs.

The Club Room·Jul 1039 min listen
Podcast

Inside the close: a CFO on the deal that closed

A founder-CFO duo walks through the final 72 hours of their Series B — the clauses that nearly killed it and the one that saved it.

The Club Room·Aug 351 min listen

Finance

3 pieces
Article

Feet on the desk, cash in the bank

Invoice timing, card float and supplier terms — the unglamorous levers that turn a good quarter into a celebration.

Marc Béres·Jul 227 min read
Article

The best travel insurance for founders who live on planes

Pool-side is the easy part. A comparison of policies that actually cover cancelled boards, lost kit and medical evacuation.

Forbes Advisor·Aug 410 min read
Article

Burn multiples every board should memorise

A one-page cheat sheet on the ratios that separate a fundable company from a slow bleed — read aloud at the kitchen table, not just the boardroom.

Marc Béres·Aug 26 min read

Masterclass

3 pieces
Video

Spec sheets and stylus: designing a brand that scales

A live teardown of a product spec — tech pack, labels and tolerances — from first sketch to factory-ready file.

Club Studio·Jul 1934 min watch
Video

Spec to shelf in 90 days

A live build from first prototype to retail-ready SKU — with the spec sheet, the supplier calls and the tolerances that nearly broke it.

Club Studio·Jul 2529 min watch
Video

Pricing tiers that survive a downturn

A workshop teardown of three pricing pages — what to keep, what to cut and the one tier that quietly carries the whole business.

Club Studio·Jul 2131 min watch

Technology

3 pieces
Article

Buy, build or wait: running a company from a garden chair

A decision tree for teams under 100 people — written by someone answering Slack with their feet on the table.

Priya Raman·Jul 1411 min read
Article

The unbundling of the AI stack

The layers are splitting. A map of where the value is settling in 2026 — and which founders are quietly building the new rails.

Priya Raman·Aug 49 min read
Article

When to build, when to wait

A decision framework for teams under 100: which AI capabilities are worth shipping yourself, and which to rent until the dust settles.

Priya Raman·Jul 1810 min read

Investing

3 pieces
Article

How to invest in Broadway shows for fun and profit

Producers raise money one small cheque at a time. What a seat at the table really costs — and the odds a hit ever pays it back.

William Baldwin · Forbes·Aug 78 min read
Article

The angel math nobody publishes

A real spreadsheet from a real angel: check size, ownership, dilution and the expected-value calc that makes a small fund actually work.

Ines Kovač·Aug 311 min read
Article

Secondary sales: the quiet liquidity wave

Why 2026 is the year founders sold before an exit — and the terms that decided whether they celebrated or regretted it.

Ines Kovač·Jul 298 min read

Retail

3 pieces

Talent

3 pieces

Growth

3 pieces
Article

The participation advantage: a new model for brand growth

Rooms like this one are the channel. Why brands that let people take part outgrow brands that only broadcast at them.

Forbes Business Development Council·Aug 76 min read
Article

Why the best 2026 founders stopped chasing logos

The founders with the cleanest growth curves this year stopped hunting press. They built a channel of their own — and let the logos chase them.

Elena Marković·Aug 87 min read
Article

Distribution is the new product

A teardown of three teams that shipped identical software — and why the one that owned its audience won the market outright.

Priya Raman·Aug 68 min read
Podcasts

The Club Room

New episode every Tuesday

Unfiltered conversations with founders, investors and operators — recorded in the members' lounge.

Ep. 42·Lea Hoffmann, Founder at Trellis

Pricing is a product decision

Ep. 41·Marc Béres, CFO at Northlight

Hiring your first CFO

Ep. 40·Ines Kovač, Partner at Adriatic Ventures

What investors actually read in your deck

Ep. 39·Tomás Ferreira, COO at Loopline

Scaling support without scaling headcount

Ep. 38·Priya Raman, CTO at Fieldbase

The founder's guide to boring infrastructure

Subscribe

The Ledger, every Thursday morning.

One brief on capital, hiring and the deals worth your attention.